RECE

focus group

inside digipack

Front of Digipak

refining advert, almost completed

Again I have refined the music advert by changing small elements. Compared to the last one I had I have changed some of the writing and only have 'Jill Zimmerman, souls to fuse' in that particular writing and have changed the rest of the writing to something less fancy this is mainly to enhance the brand identity so that the name can be anywhere and still recognised as this particular singer or if there was another one of her songs it would be recognised as a song by the same artist because the writing is the part that links of her stuff together. I have also brought the artist further down the page and made more of the background so that her head is not as close to the top of the page instead is in the middle clearer for the audience to see.

refining advert

After having problems getting the 'cross word' effect on the 'Jill Zimmerman, souls to fuse' to work and various people giving me feedback  to say that it is not too clear I decided to change it to as it is above i have also moved other things around  for it to look cleaner and clearer in order to inform the audience on the important elements such as who the advert it for and the date in which the single/album will be released everything else is much smaller as it is still important information its just not as important so I feel that by having the size difference it helps to distinguish the more important information to the less important information but still informing the audience on everything they need to know. I have created my advert as if the singer is very popular and well known so I gave smaller amounts of detail about the artist only a few bits of information such as her Facebook and twitter for new people to discover. I have also gone against the conventions of a real music advert in regards to having the model on the front because the artist is not looking at the camera or facing towards the camera, I have chose to do this for a couple of reasons; one of the reasons being her popularity. as i said above I'm creating the advert as if she is a very popular artist in the UK with a large fan base  and maybe some of her previous adverts would have her face on them etc but since she is now well known i feel that it is less important for her audience to see her face as they already know what she looks like so i do not feel it is necessary for them to see an image of her every single time. Secondly I have done this for a creative element to make the advert more arty and creative rather than a basic image of her face, i wanted more  tones and colours rather than a focus on her face and her, herself it also gives the audience a feeling or thought towards the advert, maybe a different one depending on the culture capital or the background, class etc the individual belongs to, but to me it shows her alone, looking into the future, kind of daydream with  the lighter colours.