Music video mood board (to be completed)

Music video definition- my interpretation.

A video that accompanies a song to either give a stronger message, to apply visuals to draw more attention or to advertise the artist/band.

Narrative: A narrative music video is a video that combines both the lyrics and the visual aspects giving the audience a stronger sense of what the artist is trying to portray in his or her song/lyrics.

Concept: A Concept music video is a video which generally has little or no link to the lyrics and is mostly entropic or surreal. 

Performance: A performance music video is a video which features the artist/band singing live in a real or set up studio or stage. 

Drawn ideas (Draft)

Possible ideas for my music video (draft)

Lyrics	Timing	Ideas.
If I was picture would you look at me
If I was a mirror would you stare back at me		Girl looking into the mirror and boy standing behind but no reflection on the boy in the mirror.
If I was a poster on your wall would you worship me
If I was you, would you love me
But I'm still here, I'm always here and I've been waiting here so long		Walking down the streets, everyone else a blur(time lapse) and the boy walking behind the girl, she turns round he’s not there, turns back he’s there
Cause I was the new boy and you were my new girl		School: boy walks in the door and looks at the girl with a smile and she looks back with a smile, he sits next to her
I really loved you I would have given you the world		Flash backs of them having fun together
But now you’re out there		Back to the streets
And I'm here on my own
I keep on calling but you never answer your phone		He calls her but her phone doesn't ring later she looks there’s no missed call
Cause I'm still here, how am I here, I don’t wannabe here no more
I can’t stay here this is not easy
If I was you, would you love me

Proposal draft

Proposal:

Song: If I was

Artist: Jack Leon Colton

Tagline:  

Plot/synapse:

The video is a narrative about a boy and girl that meet in school and a relationship blossoms until one day after a few years they go their separate ways. The girl has moved on but the boy is still in love with the girl and refuses to give up. The music video is from the boys prospective, following the girl around but she doesn’t seem to notice him.

The genre is a pop/indie song with acoustics and location is mainly on streets. There will be little or no lip syncing just the story being told through the visuals.
The video will be a narrative, some visuals will match the lyrics, but not all. For the video I plan to use a male and female aged around 14-16  for the main characters and then extra of similar ages. 

Ed Sheeran and Taylor Swift- everything has changed.

I have put this on my blog as this video is similar to how I want some parts of my music video with the children/love story. The video has given me some more ideas and inspiration.

Jack Leon Colton- If i was you Lyrics

Jack Leon Colton- If I was you lyrics


If I was a picture would you look at me,
 if I was a mirror would you stare back at me,
 if I was a poster on your wall would you worship me,
 if I was you would you love me.
 But I'm still here, I'm always here,
and  I've been waiting here so long, so long.
cause I was the new boy and you were my new girl,
I really loved you, I would have given you the world,
but now your out there and I'm here on my own,
I keep on calling but you never answer your phone
Cause I'm still here, how am I here,I don't wanna be here no more.
I cant stay here, this is not easy. If I was you would you love me.

Jack Leon Colton- If I was.. (song I am going to use)...

Jack Leon Colton- If I was you.


https://soundcloud.com/jackleoncolton/if-i-was

Toby Lockerbie- Director

 Toby Lockerbie  http://www.tobyloc.com/index.html

I chose Toby because I really liked the Rizzle Kicks videos and then found out Toby was the director of their videos.
Toby has directed Rizzle Kicks videos since 2010 and has worked with them ever since. Toby likes clever, creative and engaging cinematic film so has tried to incorporate these into the music videos for Rizzle kicks as well as other smaller commercial videos he has produced.

I chose to screen shot these two pictures above from the music video because I like the costumes and props used in Rizzle kicks videos, they give a quirky look to the videos and make them more unique to other videos. The costumes and props used in Rizzle Kicks videos are very common, RK fans expect this in their videos because it is their style and there is always something similar in all their videos even if that isn't costume and props. For example in Mumma do the hump the dance was the most iconic part to the video, they were wearing normal clothes and in a house yet there was still a quirky feel to the video and something we don't usually see in many videos as it was in style of a home video.

 The second lot of screen shots I have chose I think are very interesting, I like the uniqueness of them and the vibrant colours that have been used. I also like the surreal look to them.

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The three to the left I have chosen for the camera angles, in a lot of RK's video's they have a range of camera angles ranging from high to low, low to high, mid shots, establishing shots and close ups etc and to the left  are some examples of them. The pictures to the left are also examples of light, some are much brighter than others for example the top and the bottom left are very dark whereas the middle and                                                                                         the bottom right are much brighter especially the                                                                                          bottom as it is taken from the same video from                                                                                            outside yet more light is on his face in the right image

The screen shot to the left is another camera angle that has been used which is a panoramic view which i find very interesting as it is very different to the rest of the video and again gives off the quirky style to their videos and style

The final two above and to the left are performance shots and lip sinking which is also very common in a lot of their videos. In parts of every RK video there is either link sinking or some form of performance shot whether it is fake studio/studio or a live performance of them on tour.

Kinky boots, transition project!

This was a quick transition  project that me and and few others did to test the cameras and to edit a song to a video. we got given the song Kinky boots by our lecture and started to mind map some possible ideas for filming, once we came up with ideas we went out to shoot them.

Location: The locations of our project where all different places and lighting conditions, some were filmed inside classrooms, shops and some outside in the city or around college. We made sure there was a fair amount of light present in our shots. However I don't feel that the places we filmed were very good locations so when i film my music video i will think about the location and try get an even bigger range of places so that there is a variety.

People: We also chose to use a range of people in our video to do the boop boops as this was the key lyrics we focused on as it came up a lot in the song, and instead of getting the same person to do it each time we wanted to make it more fun and get lots of people to do it whether that was a group or individuals. In order to do this we went around college and asked lots of people if they would be interested in being in our short music video, we had a lot of people that said no but a fair amount that said yes. Then from these we selected the ones we thought that worked best and edited them to fit the rest of our video as well as the lyrics.

Camera: We used a college camera in order to film the footage, this camera is a good camera for filming. We chose to use different camera angles too such as establishing shot, close ups, medium close ups. We also used panning for a part of our footage where we were following the girls round although most of our footage was filmed using a tripod and was still in order to get a non julty and no hand held camera effect.

Footage: Not only did we experiment with different camera angles we also experimented with lip syncing and fitted this with the lyrics when we were editing, this was quite hard because we had to get it spot on so that both the footage and the music were in time with each other.

Editing: when we were editing we tried out a few techniques that were unfamiliar to us as this was the first time we had used any media editing software, for the editing we used premier pro . we started off by selecting the relevant footage in each take we took by pressing 'I' for in and 'o' for out once it was selected we placed it on the timeline and this is where we overlapped some of the footage by placing it under one another to prevent it jumping from once take to another, this made it smoother and more like a continuous shot. We also tried out the motion option on our footage, this is where we speeded up parts of our footage such as the part where the girl is walking towards the camera on the ramp.
We used parts of our footage and cut it so that we could place half of it in one place of our video and the other half a little later on so that it linked the video together with the same shot being played.

What I have learnt: From doing this project I have learnt a lot more about a cam corder (the basics) and the basics of editing using premier pro which will help me when it comes to editing my music video although a lot of the techniques will need improving to make a good, high standard music video.

Diane Railton and Paul Watson's- Genre and the music video.

Music video and the politics of representation- genre and the music video.

Diane and Paul said that the most important element of categorising genres is selecting common and similar properties, this way of categorising has a specific purpose and is always done for a reason. Genres are one of the main things that helps sell a product as it is about taste therefore if someone likes a certain genre that is the genre they will continue to buy and listen to and will look for more music which is in this category.

‘Genre, whatever else it might be, is first and foremost about categorisation, about sortingcultural products into discrete groupings based on similarities and common properties.Moreover, this act of categorisation is always purposeful. In other words, this process isdone for a specific reason, whether that reason is socio-economic, cultural or academic. Inthe first place, from an industrial standpoint, genre performs specific economic functionsin so far as it works to organise the financing, production and marketing of culturalproducts so as to ensure maximum return from investment. For consumers, genre is oneof the principal ways of choosing which products to buy in the first place and also perhapsthe key marker of taste – a means of expressing likes and dislikes and identifying andcommunicating with like-minded people. In academic discourse, the concept of genre ismulti-functional. For not only are the socio-economic and cultural aspects of genre afocus of analysis across a number of disciplines, but the notion of genre is also mobilised asa way of rationalising the study of popular culture; defining the parameters of a form; as amodel of textual explication; and as a way of theorising how those texts are understood inthe process of consuming them. Indeed, it is precisely this multifunctionality that leads tothe idea that genre is a kind of conceptual golden thread, seemingly capable of describingthe whole process of creating, selling and consuming cultural products as well as providinga critical framework through which both this process and individual texts can beinterpreted and explained. And it is precisely this standard view of genre that becomes de-stabilised when we consider music video, for its role as a secondary product’

Andrew Goodwin

Andrew Goodwin's music video theory.

Andrew said there was 5 key aspects to music videos these are:

-thought beats- seeing  the sound.
- Narrative and performance
- The star image
- Relation of visuals to a song.
- Technical aspects of a music video

in other words he said:

There is a relationship between the lyrics and the visuals, this means that the meanings to the lyrics are clearly shown in the video, the video is doing exactly what the lyrics say/person is singing.

There is a relationship between the music and the visual this means that if the song is slow then the pace of the video will also be slow, or if the song is about a certain place it is likely that the video will be set in that place.

Particular music genres have their own music video style. For example a lot of  hip hop songs include females showing a lot of flesh and skimpy outfits.

Lots of close ups of the artist (demand from the record label)  this is a way of advertising the artist.

Artists have their own star image which we as the audience expect to see in all video's as well as outside of videos for example Micheal Jacksons white glove.

There is likely to be an element of voyeurism meaning they are observing something they are not part of or watching something you wouldn't normally watch. There is also normally a male gaze in many music videos although there is now becoming a female gaze in a lot of newer media.

Andrew also said that there is 3 main styles of music videos, these are: Narrative, performance and concept.

-Narrative music videos generally have a direct interpretation, they are like a short film with  a clear beginning, middle and end.
-Performance music videos are where we see the artist/band either live in their music video, playing an instrument to the camera or in some form of studio whether it is real or set up.
-Concept music videos normally have no direct link or relationship between the visuasl or lyrics, they're often surreal and entropic; hard to figure out the meaning.

music video analysis

music video analysis

Ellie Goulding- Burn music video analysis.

I chose this video because I really like the visuals and lighting used. I think that the video is ascetically pleasing with then sun coming through the corn fields and how at the beginning the people look like silhouettes. The song starts off slow and in some parts speeds up just like the video, everything is very still towards the start and the video cuts slowly at a steady pace but then cuts much faster as well as the people dancing more and there becomes more movement as the song becomes more upbeat, this fits well because we, as the audience expect this will happen and wouldn't look right if it was still slow on the chorus. There doesn't seem to much link between the video and the lyrics which some views may want to see because it helps them relate to what they're watching and understand the music more. Throughout the whole of the video their is a lot of focus on the artist, at times it cuts to other people but always comes back to Ellie Goulding this makes us as the viewers aware of who the singer is and we are constantly reminded of who she  is this is also something that Andrew said was common in a lot of music videos and a lot of record labels seem to want.  Ellies music is generally liked by the younger(teen) female audience who are into indie pop/pop, in this video Ellie seems to be dressed how her typical target audience would be dressed (oversized jumpers etc) this works well because it may engage her target audience as they can relate and take notes from the way she dresses and the way she looks as well as enjoying her music too and may even make them want to view more of her videos because of this.