Tuesday, 1 October 2013

Digipak analysis 1


1. House style
2. Writing
3. Images
4. Motif
5. animation/comic-story
6. Target Audience
7. Brand identity
8. conventions- pockets



This is a digipak by Kanye West who is a well-established singer aimed at the younger age groups. In his digipak all the sides are well linked together and are shown as one product, the sides are linked through the house style. The house style of this digipak is the colours; pink and purple which is carried through to the leaflet and the CD, so even if these two items were not part of  the digipak and were separate to some extent they would still link to the main product. Other uses of the house style is the writing; the writing is in the same font  

















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